Archive for the 'Sponsored Posts' Category

Aug 14 2012

Two Is Better Than One

I’m always very thankful to God for giving me two children instead of one only. Although Ian, being the first born, occasionally wished that he did not have a sister so he could have everything by himself, every time he ended up had to admit it is always good to have a sister to share and play with him.

This is especially thru when it comes to the game he loves the most – Monopoly, which I dislike. So Isabel is the only one that would play with him (and be ‘cheated’ by him, haha).

Check out this TV ad from Anmum Essential, which is what I mentioned in a previous post here. Every time I watch this ad, I think of my two little ones.

This ad has clearly described what I wrote previously on the two essential elements in growing up milk: DHA and Gangliosides. Most people are already aware of the importance of having DHA in children’s diet, but have never heard of Gangliosides. These two elements work hand-in-hand together in early children brain development.

DHA helps in brain cell development, whilst Gangliosides helps connect these brain cells. The system doesn’t work as well without either one. When these two elements combined in growing up milk, I can’t imagine how our next generations would be like – having “super brain”? ;)

I believe Anmum Essential is the only brand of growing up milk that is fortified with both DHA and Gangliosides. If you come across any other brands that have both, do let me know!

No response on Two Is Better Than One

Jul 20 2012

Gangliosides and DHA – Work like Nuts and Bolts

Recently I came across some TVCs and ads on Gangliosides and DHA. Some time ago I wrote about Gangliosides, and these ads has brought back memories and inspired me to write more about this.

Many growing up milk brands have been focusing on DHA, until we are all very familiar to the term and it has became the standard in milk.

Anyway, back to this topic! Yes, DHA is actually a very important component for brain development in children. It is particularly important in the first 5 years of life and early childhood.

Taken from LifesDHA website, it says “Between birth and five years of age, the human brain increases approximately 3.5 times in mass. During this time it is important that children consume adequate amounts of DHA in their diet to support this period of rapid brain and eye growth and development.”

So, DHA is essentially what is required, for our body to support brain development. It is a key building block of brain cells.

And recently in the last few years, Anmum Essential has made another breakthrough –> Gangliosides. It is the only milk brand with Gangliosides.

So, what’s Gangliosides role in this? It is actually another special type of lipid (i.e. fat), that plays important roles in brain cell connections.


From The Suzette

In layman term, Gangliosides actually functioning like bridges that connect brain cells, so that signals (messages) can be passed from one cell to another.

So, we need both DHA and Gangliosides (as well as lots of other nutrients), so that they have good brain development and function (i.e. have lots of good and healthy brain cells) and that these brain cells are very well networked/connected. When more brain cells are connected, the faster they learn!

This actually works like nuts and bolts. Two works better than one! I always imagine the DHA, which helps in brain cell development, are like the nuts. Whilst the Gangliosides are like the bolts, which helps in connecting the nuts, tightly fastening them. Both nuts and bolts are very useful, but only when they are used together. Any one part is missing the other becomes useless!


From The Suzette

So far, only Anmum Essential has both DHA and Gangliosides uniquely combined in their growing up milk. It is also said that the new formulation has more DHA and more Gangliosides now. There is no other brands that offer these two crucial components in their growing up milk. If you see one, do let me know.


From The Suzette

One response on Gangliosides and DHA – Work like Nuts and Bolts

Jun 14 2012

A Lot Of Pretenders, Can You Make The Right Choice?

Since last year, there has been some awareness raised on added sugars in growing up milk. I’ve shared many times on how much added sugars in our children’s growing up milk, and how to choose the right one that is without added sugars.

At first, I had been having hope that the awareness will drive milk companies to provide better products, removing all the added sugars and give us good quality milk. Nope. Instead of making that move, many milk companies has stood firmly in claiming that their products are also ‘no added sugars’, which is misleading!

Most of the claims are focusing only on one type of sugar, e.g. sucrose. But there are so many types of sugars apart from sucrose in their products.

In May’s issue of HealthToday, Dr. Muhammad Yazid Jalaludin said that:

“… The only type of sugar that should be present in milk is lactose…”

Anything apart from lactose is ADDED. And it also listed down the different types of hidden sugars:
Sucrose
• Maltose
• Dextrose/ Dextrin/ Maltodextrin
• Fructose
• Honey
• Corn/ Maize syrup
Corn syrup solids
Glucose syrup
• Molasses
• Raw/ brown sugar
• Treacle
• Hydrolyzed/ modified starch
• Concentrated fruit juice

If you read the label of most of these growing up milk (GUM), you will find that many actually contains sucrose, corn syrup solids, glucose syrup solids, Dextrin or Maltodextrin.

So, how can we be well informed on this? How do we make the right choice? It goes back to the guide I shared before, and if you have a copy of HealthToday, you can check out, it is written the same fact:

“… A standard serving of lactose in milk is 39g per 100g of powder, or about 10-12g per serving. Anything higher than this signifies the presence of added sugars…”

If it is still confusing, there is another way of looking at this. Check out the GI News online newsletter from the University of Sydney. GI stands for Glycaemic Index, which is a measure of the effect of carbohydrates on blood sugar levels. The higher it is, the worse impact on individual as it signifies a sudden high spike in blood sugars. We often look for low GI food for my mom, who is at risk of diabetes. But very often, researchers also look at GL (Glycaemic Load), which tells not just the immediate impact of carbohydrate on blood sugar, but also the total content of carbohydrates in a food or drink.

It is interesting that in April, there were 2 articles published by GI News. The first one is a detail account on their experiments on GUMP (growing up milk powders), which they did a test on 7 GUMP brands on the GI and GL. This is what they concluded:

“… You see many GUMPS are formulated with added carbohydrate ingredients (up to 25% by weight) such as maltodextrins, glucose syrups, fructose and sucrose…
… Compared to cow’s milk with a low GI of 30 many of the GUMPS tested had a relatively high GI and GL, therefore potentially placing a high insulin demand on little bodies…”

The second article listed the brands and the detail GI and GL readings for all the 7 brands. This really confirms that I’ve been sharing all this while:

“Sydney University GI Research Services recently tested a range of GUMPS from Malaysia and Indonesia. The range in GI and GL values (per serve, or 1 cup) was surprisingly large:

Anmum Essential 1+ – GI 23; GL per serving 3
• Enfagrow A+ – GI 43; GL per serving 10
• Nutrilon Royal – GI 51; GL per serving 15.5
• Enfakid A+ Step 3 – GI 55; GL per serving 14
• S-26 Procal Gold Step 3 – GI 55; GL per serving 15
• Dumex Mamil Gold 3 – GI 66; GL per serving 19
• Dutch Lady 1,2,3 – GI 68; GL per serving 16″

Standard milk with no added sugars has a GL of approximately 3, so you can see the Anmum Essential is very similar because it to has absolutely no added sugars. The other brands tested… Their GLs were much higher which means a lot of added sugars in their formulations. I really don’t know how these milk companies able to make those misleading claims. I wonder if they also feed their children with the same products they produce. Not here to judge them, but if you are wise parents, you know the truth now that you see the same claim from independent third parties. Make the right choice, parents!!

If you are still not convinced, check out this Australasian Medical Journal (AMJ) 2011. Check out the right article on 3rd page titled “Added carbohydrates in children’s milk products increase dietary glycaemic load”. In that journal, a total of 24 products from Malaysia and 32 from Indonesia were checked, and here is the conclusion:

“Growing up milk products targeted at young children may contain excessive levels of added carbohydrates. Irrespective of chain length, they may increase the risk of overweight, obesity and diabetes.”

Similar story also has been covered in editorial articles in Harian Metro and Sin Chew in June. These were good write-ups on GI and GL and the research studies. Have you seen them?

Let’s not to be deceived by the misleading claims given by these milk companies. Parents I urge you to make an informed choice about the milk to buy for your children.

No response on A Lot Of Pretenders, Can You Make The Right Choice?

Feb 28 2012

No Added Sugars For Your Children, No Compromises

Published by under All,Sponsored Posts

Ha! I just saw this in the Star newspapers the other day. In fact, there have been a few similar ones in the Chinese newspapers too.


From The Suzette

Think I have been doing just like ‘her friend’, been telling all my friends about added sugars in growing up milks!! I wonder how difficult it is for those milk companies to follow the steps of Anmum Essential. So far, I’ve only seen this brand being without added sugars, and it has been for quite a while already!

I have been talking about this with some friends, and we thought (and suspected) the main reason why those other brands added so much of sugars is to gain maximum profit. Look, when so much of sugars being added, what would be compromised? It is the “real/actual” milk itself! Therefore, with so much of added sugars, it would be still sweet (and tasty, for the kids) even with less milk contain. Tsk, tsk, tsk!

I really don’t want to give my children these empty carbohydrates. I would rather give them real milk that comes with good protein and other benefits (DHA and Gangliosides, in the case of Anmum Essential).

The last time I purchased a pack for Isabel, there was this win iPad2 contest… :( I forgot about it altogether, still thinking there is a lot of time to participate, and… I just found out from their Facebook page, IT IS OVER NOW. Grrr… Always procrastinating until I miss all the chances!


From The Suzette

BTW, do you know that there is a chat group here under “Mum Knows Best” on the left sidebar? It seems like a good place for moms to discuss parenting stuff, perhaps with time it will grow (already close to 50k likes when I took this screenshot!)

One of the testimony I’ve read, was from a mother named “June Hiew”. She said that she was attracted to try the brand by the tagline “Tanpa Gula Tambahan”. And subsequently she said that her girl liked the taste so much, etc. Actually, I can relate very well with her. You see, most of us prefer no added sugars, but at the same time we are also worried about the acceptance of our children due to our doubt on the taste. But this worry is not necessary! ;)

There are many other testimonies from mothers (including celebrity moms like Nurul Huda etc), do check it out!

One response on No Added Sugars For Your Children, No Compromises

Feb 21 2012

I Have Switched To Anmum Essential

Ian is turning 8 this year and Isabel 6. For nearly that many years, I have not been bothered much about growing up milk. I breastfed each of them till 18 and 20 months respectively. After that I have not bothered much about brands of growing up milk.

I am not shy to admit that I used to buy the cheapest growing up milk in the market, as long as they are from MNC. I never really believed much in what they offer, which many of my readers are aware of. Most of them, apart of the differences in the additives, are without any real differences. Hence, I had never recommend any brands in the past.

But things have changed! After being informed about the high added sugars in growing up milk, my attitude has changed completely. I just can’t tolerate such level of added sugars in my children’s diet. I’ve come to the conclusion that Anmum Essential is the only growing up milk that is without any added sugars (yes, I did check the labels for all brands that I could find and compare them!).

I actually can’t believe one day I actually promoted this brand to BIL, explained to him the unique property about this brand. Hahahaha! 转死性!

Well, it is not just me lah. Many who have found out about Anmum Essential’s no added sugars content, and its added nutrients like Gangliosides and DHA, have indeed switched to using it.

When I first decided to buy a pack to try, I wanted to get a chocolate flavor, but couldn’t find any. Later, I realized that perhaps chocolate flavor has added-sugars (not very sure about this though), so have finally settled with natural/honey flavor.


From The Suzette

At first Isabel refused to drink, because it is not chocolate… but after tasting it, she didn’t have any issue with it! Whew! Ya, I would faint if she rejects coz it is more expensive than my previous brands (ahem, I used to buy whatever cheapest in the market, hehehe). Although it is more expensive, it does not come with any added sugars, I am willing to pay more for it!!

Even the milk is without any added sugars and is less sweet than previous brands (they are awfully too sweet anyway) Isabel still enjoys it. I have already bought the 5th or 6th packs, can’t keep track now. I honestly couldn’t believe this stingy mommy me, have spent so much in growing up milk, hahaha! :p

You see, after spending so much effort in breastfeeding my two precious for so long, I really don’t want those sugar-liquid other brands to tarnish my effort (I’m now calling those brands of milk sugar-liquid)!

Hey, for those of you who have read about this topic for a while, have you taken any actions? Have you at least check out the labels, or check out the brands? Just curious… This is the first time I am convinced and switched brand as a results of blogging about the topic!!!

2 responses on I Have Switched To Anmum Essential

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