Mar 10 2006
Ogawa vs Osim
More than a month the ‘war’ between Ogawa and Osim was seen/heard everywhere.
Ogawa claimed that it has the highest TOM (Top of Mind) awareness and is the Most Preferred brand.
Osim claimed that it is rated the best quality brand or something like that.
This ‘war’ actually can be also seen in my family – in Ian. Hehe!
He has been seeing the TVC so often, of both the brands, and seems like Ogawa has won his heart! The brand that he always mentions is Ogawa, though occassionally he says both like “Ogawa, Osim”. He also likes to depict the character in the ad by…
a. lying on some sofa cushions comfortably and exclaimed with comfort: “Ogawa!”
b. pushing out his car seat and sat in it, and said “Ogawa!”
c. when put him in his booster seat in the car, he happily said he is sitting in Ogawa, and he enjoyed his seat very much!
So, to Ian, all the comfortable seats are Ogawa!
Disclaimer: No, Ogawa didn’t pay me to write this huh!



wah! so young already know how to enjoy ah… he is hinting you to get the most advanced chair for him lah
Luckily he didn’t ask you to buy, if not really pok kai! So expensive leh…
Ur Ian is very insightful. Speaking from experience…Ogawa’s definitely the better brand!
is ogawa the subsidary of osim
All of u dono wat is the quality,sigh… Compare between this two brand,do u know how much is the Osim
s “brand” related in market in 2009? Is few Billion…. Ferrari n Toyota is gud,but wic one better? Can u rate it?